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Privacy policy

Last updated: February 21, 2026

DiamondTrade is operated by Plan X Ltd, including this website and platform, together with all related information, content, features, tools, products and services (the “Services”), in order to provide professional users, including jewelers, goldsmiths, designers and businesses, with access to wholesale diamond, lab-grown diamond and gemstone sourcing solutions.

DiamondTrade is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, create an account, request sourcing or quotes, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or that has been de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact Information
Including your name, company name, billing address, shipping address, phone number, and email address.

Business Information
Including your company registration details, VAT number, and business activity information where relevant for B2B transactions.

Financial Information
We do not store payment card details, bank card numbers, or other sensitive payment credentials on our own systems.

All payment transactions are processed by Shopify Payments, Stripe, or other authorized third-party payment providers. These providers may collect and process payment-related information, including billing details, payment confirmations, and transaction identifiers, in accordance with their own privacy and security policies.

We only receive limited transaction-related information necessary to confirm payment, manage orders, issue invoices, and provide customer support.

Account Information
Including your username, password, saved preferences, settings, wishlist items, and account-related details.

Transaction Information
Including products you view, search for, save, add to cart, request, reserve, purchase, return, exchange, or cancel, as well as your past transactions and sourcing requests.

Communications with Us
Including information you send when contacting us for customer support, quotation requests, sourcing assistance, or other inquiries.

Device and Technical Information
Including information about your browser, device, network connection, IP address, and other identifiers associated with your use of the Services.

Usage Information
Including how and when you interact with the Services, including pages viewed, filters used, products searched, session behavior, and navigation patterns.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, request a quote, submit a sourcing inquiry, communicate with us, or otherwise provide your information.

  • Automatically through the Services, including through cookies, pixels, log files, and similar technologies when you use our website or services.

  • From service providers, including Shopify, payment processors, fulfillment partners, analytics providers, and IT support providers.

  • From business partners or suppliers, where necessary to fulfill orders, arrange shipping, confirm product availability, or provide related services.

How We Use Your Personal Information

Depending on how you interact with us or use the Services, we may use personal information for the following purposes:

To Provide, Operate, and Improve the Services
We use your personal information to provide the Services, process transactions, create and manage your account, provide sourcing support, fulfill orders, arrange shipping, issue invoices, manage returns or exchanges, and improve the overall experience of using the platform.

To Personalize and Optimize the User Experience
We may use your personal information to remember your preferences, recommend products or categories of interest, improve search and filtering, and make the Services more relevant to your needs.

To Manage Business Relationships
As a B2B platform, we may use your personal information to respond to sourcing requests, provide quotations, maintain ongoing communication, manage wholesale inquiries, and support long-term business relationships with jewelers, goldsmiths, designers, and other trade users.

Marketing and Promotional Communications
We may use your personal information to send marketing emails, newsletters, offers, and updates regarding products, categories, sourcing opportunities, or new services. You may opt out of such communications at any time using the unsubscribe link in the communication or by contacting us directly.

Security and Fraud Prevention
We use personal information to protect the Services, verify accounts, monitor suspicious activity, prevent fraud, and maintain a secure environment for transactions and communications.

Legal and Compliance Reasons
We may use your personal information to comply with applicable laws, tax rules, accounting obligations, VAT requirements, customs requirements, and valid legal requests, as well as to enforce our policies and investigate potential violations.

How We Disclose Personal Information

We may disclose your personal information to third parties in certain circumstances, including:

Service Providers
We may share information with Shopify, payment processors, hosting providers, analytics providers, IT support providers, shipping and logistics partners, customer support tools, and other vendors who perform services on our behalf.

Suppliers and Fulfillment Partners
Where required to fulfill an order, reserve a product, or arrange shipment, we may share limited necessary information with suppliers and fulfillment partners, such as shipping details and order-related information.

Business and Marketing Partners
We may share information with partners who help us advertise, market, or improve our Services, subject to applicable law.

Corporate Group or Affiliates
We may share information within our corporate group or with affiliated entities where relevant for operational or administrative purposes.

Legal Obligations and Protection of Rights
We may disclose personal information where necessary to comply with applicable law, court orders, lawful requests from public authorities, or to protect our rights, users, business, or Services.

Relationship with Shopify

The Services are hosted and supported by Shopify. Shopify may collect and process personal information about your access to and use of the Services in order to provide the infrastructure and functionality of the platform.

Information you submit through the Services may be transmitted to and shared with Shopify and its authorized subprocessors, including parties located outside the country in which you reside, in order to provide, operate, secure, and improve the Services.

To learn more about how Shopify processes personal information, you may visit Shopify’s privacy information at:
https://privacy.shopify.com

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. If you follow such links, you should review the privacy and security policies of those third parties. We are not responsible for the privacy, security, content, or practices of third-party services that are not owned or controlled by us.

Children’s Data

The Services are intended for professional and business use and are not directed to children. We do not knowingly collect personal information from individuals under the age of 18. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps.

Security and Retention of Your Information

We take reasonable technical, organizational, and administrative measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to provide the Services, maintain your account, fulfill transactions, comply with legal and tax obligations, resolve disputes, enforce our agreements, or as otherwise permitted by applicable law.

Your Rights and Choices

Depending on where you are located, you may have certain rights in relation to your personal information, including:

  • the right to access the personal information we hold about you;

  • the right to request correction of inaccurate information;

  • the right to request deletion of personal information in certain circumstances;

  • the right to restrict or object to certain processing;

  • the right to data portability in certain circumstances;

  • the right to withdraw consent where processing is based on consent;

  • the right to opt out of direct marketing communications.

If you are located in the European Economic Area or the United Kingdom, you may also have the right to object to certain processing and request restriction of processing, subject to applicable legal exceptions.

You may exercise your rights by contacting us using the contact details below. We may need to verify your identity before responding to your request.

We will not discriminate against you for exercising any of your legal rights.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries outside the country in which you reside, including outside the European Economic Area or the United Kingdom.

Where required by applicable law, we use recognized legal mechanisms for such transfers, including the European Commission’s Standard Contractual Clauses or other legally approved safeguards.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the website, remember your preferences, analyze traffic, improve performance, and support marketing activities.

You can manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, or legal obligations. We will post the updated version on this website and revise the “Last updated” date where appropriate.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise your rights, you may contact us at:

Email: 
hello@diamondtrade.net
hello@diamondtrade.bg

For the purposes of applicable data protection laws, the data controller is:

Plan X Ltd
Bulgaria